Meaning 2

Representational:

This poster has a realistic, representation of the iPhone product. The iPhone is the main component of the poster, which signifies it's importance in the advertisement. The fact that it's directly in the middle of the composition relays this as well, and communicates the fact that that is the product they are selling. The realistic representation of the iPhone, gives the reader the "recollection factor." When they see the poster with the iPhone picture they can recognize what it is because it's realistically represented. This aspect relates to the symbolic level because symbols are intended for the public to be able to easily identify what they are. In the sense of relating to the abstract level, although the picture of the iPhone may be a realistic representation, it may not look like every iPhone available. It is a mere "abstract" representation of the common iPhone.

Abstraction:

The gadget-like illustrations behind the iPhone show a level of abstraction in this poster. You can't really tell what the illustrations are, and set a kind of ambiguous tone to the poster. I think it has a kind of outlet for imagination for the viewer since you can't really tell what is being illustrated. It seems to be mainly ornamentation. This abstraction relates to the representation level because I think the artist tried to make the illustrations relate to the realistic style as the iPhone was represented in, adding light and shading. The abstraction also adds to the level of symbolism because it is incorporated with symbolic features that are tied into the abstractions some how. 

Symbolic:

There are various examples of symbols in this poster. One being the Apple Company logo of the apple next to "iPhone." The others being the arrows and plus-signs. These symbols give the viewer a familiarity to make some sort of connection. The Apple logo for example provides a repeating symbol for consumers so that they can recognize their products easily. The symbols relate to the representational level because they illustrate things in reality that are recognizable in reality in symbolic form. The symbols also relate tot the abstract level because they are sort of conceptual and a mix between reality and abstraction.