Target Advertisement in New York City
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The advertisement above represents the visual hierarchy in a number of ways. First of all it is very obvious that they ad is for Target due to the recognizable colors of the company, and the repeated symbols representative to the company. Shape channels and color channels are the most recognizable to the viewer right away. When you look at the advertisement the viewer can detect the Target logo repeatedly, representing the color channel being used. The idea of "the presence of preattentive feature is more effective than its absence" is being used in this series of advertisements, in relation to the logo. The visual hierarchy is the following: the color channel detection (red and white), shape channel (Target of logo, of a target), and the repetition of these symbols in the series of advertisements next to each other. The viewer can immediately tell that the advertisements, although they are on multiple panels, are related to each other due to the visual channels they have. The advertisement causes the viewers eye to move around this city block to see the relationship between each of the advertisements because they realize they are interrelated.
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