Implied Movement

This advertisement is an example of implied movement in type. The type is altered to look as if the poster is bent. Although it is 2-D design, the altercations made to the type cause the viewer to relate it to an example of a bent poster they've maybe seen before. The artist made the image look realistic in the sense of a piece of paper that was bent out of shape, which implies a sort of movement. Although it's not actually moving, it implies movement to the viewer due to the relatedness in it's movement of type.

The image above is a 2-D design of a person "balancing" the earth on their finger. This is an example of implied motion because we are able to relate this image to one we have probably seen before and are familiar with which is someone spinning a basketball on their finger in order to balance it. The rings around the earth that are shown imply that it is spinning due to the implications we have made that if there are rings around something that should move, it is indeed moving. The fact that it is being balanced on a finger simply adds to these implications that the "earth" is spinning on the finger shown. 

The image above also shows implied movement mainly due to the fact that a small object (the Lego piece) is standing still in the foreground as the image of the taxi is in the background, blurred. The blurred effect of the the taxi implies to the viewer that it is moving. 

Dimension/Depth/Space/Scale

http://bestdesignoptions.com/?p=4076

This image is an example of relative height. The sprinkler in the image is shown getting smaller as the depth increases. This is shown by relative height because the height of the sprinkler decreases as it nears the horizon line. The angle of the photo allows the viewer to see that the sprinkler is further away than the viewer. The perspective in the photo represents that the sprinkler is angled and the end is far away. The convergence of the sprinkler lines helps the viewer identify the perspective of the photo. The photo would not have the same composition if the sprinkler was shot on a straight shot rather than at an angle. 

Tone and Color

1. 

2.

3.

4. 

Tone

a. In these four images of various magazine layouts tone is very much apparent. In image number one the tone of the different colors shown (blue, yellow, pink) are not as strong to exhibit the feeling of the article. The article exhibits more of a "fluffy" feel and is quite the opposite of the feeling in image number four where the tones of red are very strong and exert a very different feeling. The tones of various reds in image four illustrate a strong and direct feeling. 

b. In image number three, tone works with shape in which they relate to each other throughout the layout. The color yellow in the layout is a reoccurring theme and shape in the layout. The typography has a bright yellow and a similar tone of yellow is shown in various box shapes in the layout, creating a unity in the piece. 

Color

a. In each of these images color is represented in various ways. In image number one color is used to separate the different parts of the article and to decipher what you are reading. The various parts of the article are separated by color to help the reader know they are reading about something different. Color is used as an aspect of unity in image number three because the type is in the same red as the red in the lining of the dress the model is wearing on the left side of the page. This color unity helps the viewer connect the pieces as a whole. 

b. Color interacts with line in each of these images. In image one the different lines or scalloping of color in the layout work with color to create differentiation. In image two the block line of subtle peach/nude color across the page adds to the layout. The lines of color in image three separate the different elements in the layout (the yellow lines).